Penggunaan Al-Qur’an dan Hadis di Balik Komersialisasi Thibbun Nabawi di Media Sosial

Thibbun Nabawi or also called the Treatment of Prophet has an attraction especially when Covid-19 appears. This provides a great opportunity for entrepreneurs to be involved in this business, Indonesia with majority Muslim community. The marketing is even easier help social media. Various kinds strategies are carried out promote products sold including using Qur'an and Hadith verses. In case, hadith used certain purposes outside their functions. To uncover phenomenon I explores data from Instagram results study are: 1) Products which most often promoted verses Instragram honey habbatussauda’, 2) use behind included Islamic functions as promotion communication strategy well da'wah platform economic improvement. addition selling merchandise, there efforts broadcast revive teachings hadith, maintaining health medicine. 3) power well-known religious leaders brand ambassadors who seek introduce concept healthy living method treatment by